As we enter the World of investing our hard earned cash into funds or companies  that say they consider ESG and their ratings so they do we must make sure that green washing is not involved.

Green washing is when they say they consider ESG but do not. When some use the words sustainable ,environment ,society and many others to imply that they recycle reuse are a circular business they need to prove they are.

I have seen some plans for a new development where I live that says the road that goes through the centre of the estate is a sustainable road. Please explain!

​Greenwashing and what it is.