Behavioural Insights are now used by many within the social investment
sphere with regards to the roads ahead that is thought to be the best paths in which society should go.
In many ways it is nothing new and
it should have been implemented
much earlier than it was.
It is in many ways just the study of data collected however these days it
is more directed towards society and
the benefits that can arise from society going in a particular direction.
Behavioural Insight studies have been ongoing for many years and there is one about to take place by
local authorities looking at how they can implement procedures that can achieve better results with the limited
capital they have to work with.
Future generations need to understand SOCIAL IMPACT and ESG
Looking into the requirements that society needs and its impact now or may need in the future is really what Impact Investing is all about. Behavioural Insights are really what we need in its refined form to figure out how to invest in societies future.
The two go together and will remain so.
If you look at it in real terms ,without the refined information from society, much can be wasted in both time and effort and eventually investment ,which like most things
is limited and needs to be used wisely.
That is not to say results should only be measured in financial terms but must also consider its real effect in society such as health ,happiness, economic growth ,
social cohesion and environmental results.
Behavioral Insights is often called the nudge team in respect you nudge people into thinking a particular way. This is fine as long as the direction forward is right and moral for society as a whole.